Social network websites are the hottest property on the web right now, due to the exciting interactive features that can make it more interesting for consumers than traditional e-mail and basic service sites. It opens up so many fun ways to keep in touch with other people and to find new friends, as well as a number of b2b functionality too.
A lot of top executives believe social media is a good job for an intern,” Lawrence says. “But that’s not effective at all. You shouldn’t put an intern in charge of social media, just as you wouldn’t have an intern handle your relationships with NBC or the New York Times. It should be someone who has a full view of your company’s agenda.
Although it’s quite impossible to ever know the absolute value of social media, this is a great start. I decided to conduct my own Facebook Page research with ESPN, Lululemon, and Toyota.
Mainwaring Creative creates meaning that is critical if a brand is to be relevant, shareable and social. It’s overriding purpose is to enlist the best of business strategy, creativiy and collaboration in the service of positive social transformation.