A lot of top executives believe social media is a good job for an intern,” Lawrence says. “But that’s not effective at all. You shouldn’t put an intern in charge of social media, just as you wouldn’t have an intern handle your relationships with NBC or the New York Times. It should be someone who has a full view of your company’s agenda.
Although it’s quite impossible to ever know the absolute value of social media, this is a great start. I decided to conduct my own Facebook Page research with ESPN, Lululemon, and Toyota.
In baseball terms, your twitter account should be similar to a beat writer. Giving fans/followers/friends an in-depth look into the day-to-day operations of your brand. Tweeting offers real-time information to keep consumers informed on the inner-workings of your company. It’s that company’s job to make this information relevant and sharable to it’s followers!
Here are 7 ways to help live your brand through social media.
1. Find someone in your office, preferably with a marketing/design background, that best demonstrates your company’s values in their everyday life. 2. Allow that person time to research and listen. What are consumers saying about your brand? Take in the good along with the bad. Using social media to respond to criticism can help repair any tarnished relationships by asking “How can I help?” 3. Know your demographics. If Monday and Friday are the most active days on Twitter, make sure you especially have a presence on those days.
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