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How do you know if you’re doing it right? Many managers and C-level executives simply don’t understand the best practices to utilize social media in today’s economy. That’s why I created the Social Media Platforms Grader! Fill out an online form below to see how your company stacks up with the rest. Michael Brennan Media [...]
The league is leveraging digital media in many ways to produce benefits for fans, sponsors and the NHL. One such program was #NHLTweetup, which saw the league sponsor fan tweetups in locations such as Chicago, Nashville and New Zealand. The program was run at minimal cost to the league; the investment included 250 man hours, 13 pieces of autographed merchandise and gift bags with a total value of just $1,000.
What’s a tweet worth? For San Francisco-based ticket sales startup Eventbrite, that’s about 43 cents.