Michael Brennan Media – Social Media Strategist

Posts Tagged ‘community’

For Hire: Social Media Rep for Businesses

Posted by Michael Brennan 0 Comments Tags: advertising, blog, community, facebook, marketing, ROI, social media, social networking, twitter

A lot of top executives believe social media is a good job for an intern,” Lawrence says. “But that’s not effective at all. You shouldn’t put an intern in charge of social media, just as you wouldn’t have an intern handle your relationships with NBC or the New York Times. It should be someone who has a full view of your company’s agenda.

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What is your brand’s Facebook page worth?

Posted by Michael Brennan 2 Comments Tags: advertising, blog, community, consumer trends, customer service, facebook, marketing, research data, ROI, social media, social networking, survey, twitter

Although it’s quite impossible to ever know the absolute value of social media, this is a great start. I decided to conduct my own Facebook Page research with ESPN, Lululemon, and Toyota.

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Why not twitter? and Why only 140 characters?

Posted by Michael Brennan 0 Comments Tags: advertising, baseball, community, consumer trends, facebook, like, marketing, research data, ROI, social media, social networking, sports, survey, twitter

In baseball terms, your twitter account should be similar to a beat writer. Giving fans/followers/friends an in-depth look into the day-to-day operations of your brand. Tweeting offers real-time information to keep consumers informed on the inner-workings of your company. It’s that company’s job to make this information relevant and sharable to it’s followers!

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How to live your brand in 7 easy steps

Posted by Michael Brennan 0 Comments Tags: advertising, community, customer service, facebook, graphic design, marketing, research data, social media, social networking, twitter

Here are 7 ways to help live your brand through social media.
1. Find someone in your office, preferably with a marketing/design background, that best demonstrates your company’s values in their everyday life. 2. Allow that person time to research and listen. What are consumers saying about your brand? Take in the good along with the bad. Using social media to respond to criticism can help repair any tarnished relationships by asking “How can I help?” 3. Know your demographics. If Monday and Friday are the most active days on Twitter, make sure you especially have a presence on those days.

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How to build your social value

Posted by Michael Brennan 1 Comment Tags: blog, community, customer service, facebook, like, marketing, social media, social networking, twitter

Want to skip all the reading to become a social media expert right now? I’ll make it as simple as possible:
1. Define your company’s core values 2. Use those values to create relationships with other similar companies 3. Promote a discussion to better your community focusing on your message rather than your brand 4. Act on it!

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Socialnomics on Youtube

Posted by Michael Brennan 0 Comments Tags: advertising, blog, community, consumer trends, facebook, marketing, research data, ROI, social media, social networking, survey, twitter

It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics.

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