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Michael Brennan Media – Social Media Strategist » blog

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Fire Your Marketing Manager and Hire A Community Manager

Posted by Michael Brennan 0 Comments Tags: , , , , , , ,
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A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a “social media director” and what that person should do.

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Using The Phenomenem Of Social Networks For SEO Purposes

Posted by Michael Brennan 6 Comments Tags: , , , , , , , , , ,
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Social network websites are the hottest property on the web right now, due to the exciting interactive features that can make it more interesting for consumers than traditional e-mail and basic service sites. It opens up so many fun ways to keep in touch with other people and to find new friends, as well as a number of b2b functionality too.

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For Hire: Social Media Rep for Businesses

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A lot of top executives believe social media is a good job for an intern,” Lawrence says. “But that’s not effective at all. You shouldn’t put an intern in charge of social media, just as you wouldn’t have an intern handle your relationships with NBC or the New York Times. It should be someone who has a full view of your company’s agenda.

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Nike’s Zoom Kobe 6 Christmas Shoe

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Nike’s Zoom Kobe 6 Christmas Shoe

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What is your brand’s Facebook page worth?

Posted by Michael Brennan 2 Comments Tags: , , , , , , , , , , , ,
Social Page Evaluator

Although it’s quite impossible to ever know the absolute value of social media, this is a great start. I decided to conduct my own Facebook Page research with ESPN, Lululemon, and Toyota.

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How to build your social value

Posted by Michael Brennan 1 Comment Tags: , , , , , , , ,

Want to skip all the reading to become a social media expert right now? I’ll make it as simple as possible:
1. Define your company’s core values 2. Use those values to create relationships with other similar companies 3. Promote a discussion to better your community focusing on your message rather than your brand 4. Act on it!

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